Nightnews-media Publicity Services & Scale of Charges
Strongly Recommended Publicity = SR

SR	Access to our Media Plan	Per item	
SR	•	Digitally Imaged Artwork for print, posters and flyers (colour or b&w)	£10 - £15.00 per hour (1 or 2 hours to 5 subject to colour or b&w, quality, complexity)	
SR	•	Listings*: 170+ regular email + fax contacts, by genre, syndicated, local and national press etc Full rates below (mailed weekly.)	£16.00 per month, please note that a sliding scale discount applies across the year *
- Per venue rate and this can include several nights.	
SR	•	Genre music online communities, boards, and newsletters.	£10 ph Worth it for gigs and large events	
SR	•	Ads & editorial on Nightnews site	£neg. - Clubs subject to genre. Gigs ok	
SR	•	Distribution	£5.00 per hour flyers - £30.00 for 200 posters	
SR	•	Organising campaigns, poster and flyer distribution, planning advertising etc	As above or some free advice with an order for any of the above. Discount if you supply the flyer distributors (we supervise them though.)	
	•	Origination of Ad hoc PR / press info	Special Events / £80.00 per 1000 words	
	•	ISDC Websites and multimedia
See http://www.nightnewshq.plus.com
For our internet brochure site	£10 -£15.00 per hour or by agreement +costs
Handled through the Interactive System Design Consultancy ISDC and Netbanx	

Media Listings Fees & Discounts

1 month	£16.00	9 months 	£120.00 (1.5m discount)	
3 months 	£48.00	12 months 	£160.00 (2m discount)	
6 months 	£80.00 (1 month discount)		

Listings are circulated by yahoo group and email as well as published on an open archive on the internet at http://groups.yahoo.com/group/Nightnews-media

NB: Nightnews-media cannot guarantee that publishers will not make mistakes or that your listing will appear as it is supplied by us. We can only endeavour to ensure the right name, time and date(s) etc., for your events are supplied to the media as you supply them to us. The client is responsible for checking listings. Better results are obtained if advertising is purchased in media outlets. Ideally six weeks notice is ideal for media campaigns, however Nightnews-media can get results for smaller events within a few days in some instances.

•	Expenses: Up to 10% of job or as notified and agreed i.e., computing, print & 
office supplies, delivery, postage etc. Costs will be itemised
•	Third party services: At the subcontractors agreed rates.
•	Please contact me directly for further information
Contd. /.

Nightnews- Media Services for Music Club & Gig Publicity

How it works

Your Event: If a music club or gig, it must have a clear musical identity, clearly belonging in a genre with strong local support however defined. Club dates must not conflict with another event of the same or similar genre, there is more flexibility with gigs but the principle is the same. There are certain times of year where any kind of promotion is difficult, if in doubt consult with JV

Nightnews-media publicity work: We carry out systematic local marketing and advertising activity to help make your event a success and minimise some of the risk involved. We specialise in getting people to come to your event and this is intended to make a difference to your door and bar takes. If you are a venue, each event may need this work to be successful. We generally advise publicity to begin 6 weeks before an event, based on our cost effective, tried and tested mix below:

•	Weekly media listings from the moment the  event is announced till its over
•	Flyers distributed 4 weeks before an event or ongoing
•	Posters distributed 3 – 4 weeks before an event or ongoing
•	Relevant Internet communities & lists informed & updated weekly or ongoing
•	Website / page available and URL integrated with flyers, posters and listings
•	Plus mention on the Nightnews website if an applicable genre

Nightnews- Media Services consist of one, some or all of:
•	Communications advice, assistance and implementation
•	Artwork to spec for print, posters, flyers, jewel case artwork, CD’s etc
•	Commissioning printing
•	Listings with approx. 170 contacts in the local, national & music media (est. circulation 4m +)
•	Extended global www listings for one off and very special events
•	Ad hoc PR / press information
•	Web and multimedia development (including transaction systems for ticket sales etc) 
See http://www.nightnewshq.plus.com for our internet brochure site
•	Marketing through online music communities and newsletters min circ. 3000
•	Planning, organising & commissioning poster and flyer distribution
•	Organising and carrying out systematic communications campaigns using all the above
•	Venues we have direct access to 11 Edinburgh Venues & 1 in Dumfries for clubs & gigs
•	We have contacts with gig and club promoters for gigs, joint projects or referrals
•	Its about tailored media campaign planning and execution in support of your event
•	Risk minimisation through a systematic and professional approach
•	Cost effectiveness. We have 5 years music marketing experience of working smart by adding value and keeping costs to the bone
Contd. /.

Client List: Examples of successful clubs that benefited from one some or all of the above:

Live at the Witch Trials for unders: Cabaret Voltaire, Edinburgh Club jointly owned & managed by Nightnews-media, Started Dec 2003.

Gotham: Goth/fetish crossover night. 120 gate on first night, Nicol Edwards club bar takings £1000.00 & public bar takings £2000 (contributed to by our clubbers). Club wholly owned & managed by Nightnews-media

Ascension: Goth, Holyrood Union & Teviot House, monthly, 10+ years old - press  listings and internet marketing, flyering and commissioning poster distribution. Club and special gig events.
•	typical bar take per club £1000.00 at EUSA prices

Cabaret Voltaire, So Purple Ecosse, Underworld, Crypt: 2002/03 – Gigs. Press listings and internet marketing.

Edinburgh Goth Weekend 2003: press listings and internet marketing 
– (led to press enquiries from Metro, Scotland on Sunday and Scotsman.)

Associated DJ’s at Opium: Tuesday and Wednesday Punk and Metal nights - press listings and internet marketing
•	typical bar take per club (tbc still being developed) – Got these nights into KERRANG

Zealous: S24, monthly and ad hoc, 2 years old - press listings
•	typical bar take per club £500.00 [est.]

EDG&R: Edinburgh Uni. Goth and Rock Society Conception, Redemption, Adrenaline + Gigs, 2 per term, 4/5 years old - press listings and internet marketing, advice on flyering and poster distribution.
•	typical bar take per club £500.00 [est.] at EUSA prices

The Haunt, August 2002 Run (Jekyll & Hyde) – press listings and internet marketing (discontinued)
•	typical bar take per club up to £900.00 at Jekyll & Hyde prices

Elbarrio Latin Bar: Salsa, Latin pop and live music [Hector Lazlo,] 2 years - press listings on start-up (discontinued)
•	typical bar take per event not available, but its highly popular.

Dysfunction & Dysfunction Live, Attic – Legends, Teviot U, Holyrood U [ex-venues,] 2 years old, (discontinued.) press listings and internet marketing, advice on flyering and poster distribution. Artwork for flyers in first 18 months.
•	typical bar take per club £500.00 [est.]

Keroscene: Black Metal, weekly, for 2 years at Studio 24 (discontinued)
& Dischord: Black Metal and Metal, for 8 months (discontinued)
Press listings and internet marketing, advice on flyering and poster distribution. Artwork for flyers in first 18 months.
•	typical bar take per club £900 / 1000.00

Mission, Transmission, Ignition, Dust: various alternative clubs that Nightnews-media developed in the first 6m after relocation to Studio 24 (discontinued)
•	typical bar take per club from £500/750.00 to £7000/8000.00 per night

Contd. /.

NIGHTNEWS-MEDIA Publicity
Integrated New Media, Marketing Communications for Clubs and Gigs

•	Nightnews-media acts as a full service communications agency for gigs, music clubs select DJ’s and venues.

•	Nightnews-media Entertainment and leisure business, specialises in genre music clubs & gigs with clear musical identities, i.e., ‘alternative clubs’ which are in the Rock, Goth, Metal traditions, we do some work for world music and support arts events as well.

•	Nightnews-media Our media plan is professionally drawn up and maintained and generally applicable to most musical events. Custom media planning is available

•	Nightnews-media means maximum utilisation for venues in the bar trade, subject only to the type of event, day of the week and any competing events or adverse circumstances that we have no control over i.e., bad weather.

•	Nightnews-media acts as a principal in executing, planning and advising appropriate communications for these and other bodies.

•	Nightnews-media has full executive responsibility in selecting appropriate i.e., print companies and other third services in carrying out this function.

•	Nightnews-media refers business to suppliers and providers who are deemed suitable on cost effectiveness and quality criteria.

•	Nightnews-media not only sets budgets for ‘client’ organisations but selects the suppliers and providers where the money will be spent.

•	Nightnews-media means repeat business to satisfactory providers.

•	Nightnews-media is networked with and a member of associated bodies (NEMIS, Scottish Arts Council, Scottish Enterprise, Promotion Companies, The Edinburgh Goth and Rock Society, Venues, Printers, Distribution Companies, Sponsors,) in the Rock, Entertainment, Leisure and Music business in Edinburgh and elsewhere.

•	Nightnews-media is the music business arm of the Interactive System Design Consultancy ISDC, (Netbanx broker.) See http://www.nightnewshq.plus.com for our internet brochure site	
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